Posts by mdunham

Maximizing Revenue with Packaging

Posted by on May 27, 2013 in Lean Startup Tracks!

In our recent discussion of pricing, we really didn’t explore one of the most interesting aspects of the science of pricing – packaging. Pricing is always a difficult subject for entrepreneurs, so when you suggest they should make it more complex by introducing teirs and packages, you can expect push-back. But results of tests will show, if you want to support a scalable business model, it can be critical to success.

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Myths and Misses

Posted by on May 9, 2013 in Lean Startup Tracks!

In Customer Service as Art, Rob La Gatta, Community Advocate for the Modern Tribe Events Calendar plugin gives his experience over the last two years – playing the balancing act of supporting customers and providing insight to the development team. What makes this article stand out to me? Let me give you a quick list of some of the myths his experience puts a light on..

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